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Tijl Hoornstra

Tijl Hoornstra

Lead design strategy & innovation
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About you


Everyday I imagine myself to be someone else. Seeing the world through other people's eyes and try to empathise with their experience with a product, a service, a goal they are trying to achieve. Wherever my imagination lacks I immerse myself and get in touch with actual people to get an idea of the complete picture. The insights gained are the driver for all of the work that I do as head of customer experience & service design.